Them: Hello? Me: Good morning. Hello. Them: Am I not frozen now? Me: You're not frozen. Them: Oh, okay, cool. Hi. Me: Hello. I like the approach you're starting the day with. Them: What do you mean? Me: The, uh, the good old, I didn't do what I was supposed to do, but look at all this other stuff I did instead. Them: I'm trying to motivate myself to— I, I made a separate Instagram and posted 2 things. Me: Oh really, for this specific pathway? Them: Yeah. Yeah. Me: Okay. Them: As like, uh, like teaser stuff. Me: Good job. It creates some accountability for you when you do that. Them: Yeah. That's what I figured. Me: Yeah. Them: Yeah. Me: Maybe I should create a healthy competition between you and Nikki to see who can get this done first. Them: That's not a good idea. That is literally what our old boss used to do to us, so. Me: Oh, I told, I told Nikki for her accountability that— did she tell you what I said? Them: Yeah. Me: Yeah. Yeah. Them: And I was like, was he joking? Me: I'm like, if we really want to create some real accountability, we could do this. Them: Yeah. And she was like, obviously I wouldn't do it either way. Me: Yeah. Well, tell— so tell me what you're sharing with me here today, this morning. I haven't had a chance to look at it yet. I just saw it right before I hopped on. Them: So I was just working on like branding for myself that's still like has my personality to it, but still like professional. Me: Yeah. Them: So yeah. Me: I like simple. Them: Yeah. Me: This is like clean, simple. Them: Mm-hmm. Me: Clear. That's exactly what you want to pull off with the visual. Them: Yeah. I felt like the other ones, because they had like dark backgrounds, it was kind of like Me: Yeah, I used to do the dark backgrounds for a while and I switched over to cream as well. Them: No. Me: Just kind of reads better. But it's a preference. Okay, so these are visuals for that you're going to be shooting videos for, right? Them: Yes. Me: So what do you think stopped you from shooting the videos last week? Them: Still just finding a spot in my house. Me: That's where we're at. Well, you were supposed to shoot me and send me videos of different spots. Them: Yes. I know, I can't even find that. Me: Mm-hmm. What's wrong with the spot you have right there? Them: I just feel like it's kind of like blah. Me: I mean, Them: So I was thinking maybe if I put a picture on the wall, like right here. Me: Mm-hmm. Them: And then if I got different blinds. That might make it look nicer. Me: Blinds are irrelevant. You could put a picture up there if you want. Them: Yeah, but these are just like those cheap, like, Venetian blinds. People are gonna be like, this bitch is poor, why am I taking advice from her? Me: Uh, One of those Walmart blinds. Them: They're from Shein, Temu blind. Me: Yeah. Demon light. So these are all just like the little excuses that we give ourselves to not do the thing, right? Them: So yeah. Yeah, I know. Yeah. Me: And we're not necessarily shooting the final draft right now. Them: Mm-hmm. Me: getting into the act of shooting these modules, you're most likely going to need to do those videos a few times before we land on the one that you're going to actually sell. Them: I know. Me: So background right now isn't important. We can sort that out. Them: Yeah. Me: What's important is that we start getting some reps and like teaching via video. Them: Mm-hmm. Me: So when are we going to do that this week? Them: Friday. Me: Oh, really? Them: And I'm off all weekend, so I could probably Finish it. Me: Okay. Are you able to show me the different areas that you're thinking about shooting video? Or do you not want to walk around your house right now? Them: I mean, It would really only be this spot or in my downstairs living room, but there's nowhere to like put my laptop to film out there. Me: What do you mean? Them: Like, I only have a coffee table out there and it's too low. Me: Okay. Do you have books? Them: But like, that area is cute. Me: Can you walk me out there and show me? Them: Yeah. Yeah. I have that like nice wall. Me: Yeah, that's cool. Where would you sit? Them: Not in the couch because the mirror is in the way, but like probably Me: So sit up, just sit on that little orange or that brown stool right there. So we can just see what the background looks like. Them: So I could just prop my whole computer up on here. Me: Yep. Yeah, that's a great swap. Them: Okay. Me: Yeah, you can even just have the rock background. You could take the hats off and the photos off and just have the rock. Them: Uh-huh. Yeah. Me: That's perfect. Them: Okay. Me: I would just do that. Them: Okay. Me: And then, yeah, whenever I'm in a— because, you know, we're going Airbnbs for a long time and I have a laptop stand, but if that wasn't big enough, I would grab game boxes. books, like anything I can find in the house that was at least this big. That I could just put my laptop on. Them: What do you mean a laptop stand? Me: Like a couple laptops. Them: They make those? Oh, hmm. Me: I mean, I would also Them: I should get that. I think that would be perfect, actually. Me: Because they can't see. What your setup is. So if I had like a low stool, I would just take a couple puzzle boxes, a game box, and I would just like stack whatever I could. I've taken pots and pans. stack pots and pans on tables before to just like get my laptop high enough. So as long as it's a flat surface and it can support the laptop. Them: Oh yeah. Me: Nobody can see what's underneath the laptop. Them: Yeah. Me: Okay. So we can get away with it all we want. Them: I think it's just me procrastinating. Me: Yeah. So this was the problem we couldn't solve, huh? My laptop was 6 inches too short. I couldn't shoot my videos. Them: I, I need like good aesthetics. Me: Mm-hmm. Yeah, just do that wall. You might need to put a lamp or something to make sure that you have even light distribution on your face because I think there's a window off to the side, right? So you'll need another lamp on that side for light distribution, but other than that you'll be fine. Them: Mm-hmm. Okay. Me: Don't worry about backdrops. Don't— I mean, lighting, lighting is more important than backdrop. I mean, you obviously don't want to— like, if your backdrop's just a plain wall, that's fine. If there's like shit everywhere and it looks like really messy behind you, like, yeah, obviously clean up the background. Them: Mm-hmm. Mm-hmm. Mm-hmm. Me: But lighting is, is, is going to be— lighting and, and sound is going to be the 2 important things. Them: Okay. Okay. So then I guess I have to do it. Me: Yeah. You get to do it. Them: Yes. Me: You get to take your expertise and package it up into something people will pay you for. Them: I get to do it. Yeah. Me: And then you're going to have more money. Them: Exactly. Yeah. Me: And you'll have more options. Them: Exactly. Yep. Me: Yeah. Them: That is the goal. Me: Yeah. Them: Yeah. Me: To get to a place where you don't worry about money anymore. Them: Yeah, exactly. Me: I feel like that's the goal. I saw this interview with some musical artists. I forget who it was. And he was— they asked him like, what's the best thing about like having money? You know, it's like, you've made it, you're making millions of dollars now. Like, what's the best part of that? He's like, not having to worry about money anymore. Them: Mm-hmm. Me: And like, when he said that, I was like, oh, that's it. That's the feeling that we're all trying to get rid of, is like get to a place where we don't worry about it because it's just this underlying constant current of worry. Them: Yeah. Yep. Mm-hmm. Yeah. Me: that we're going to run out of money, right? Them: Mm-hmm. Me: So tell me what's floating around in your space this week. Them: There was another thing I was gonna— oh, um. Sal has not responded since Friday. Me: What was the last— what was the last piece of communication? Them: We're still waiting on him. Um, that he, he was gonna— yeah, he was gonna talk to the landlord, and— but we haven't gotten anything yet. Should I reach out to him again, or Me: Oh, the write-up, right? The written, uh, Yeah, I'd reach out. Keep in mind that these people are most likely not using AI to write things up, and so they're doing it manually. Them: Yeah. Me: So you think about that LOI, how long that's going to take somebody to write up and respond to. So it could be in the process. No, I'd message today. Them: So should I wait till Friday again? Okay. Me: So that you can get it by Friday. Them: Okay. Me: There does need to be some degree of urgency. Them: Mm-hmm. Me: Because for all they know, you're looking at 3 spots. And so it's like, respond. You're representing a property owner that has money on the line. He needs to be responding in a timely manner. Them: Yeah. Huh. Me: Unless that was his response. Was that what that ding was? Was that Sal responding to you? That would be crazy if it was. Them: Good. No. I doubt it. Well, let me check though. Oh Jesus. No. Me: Wow. Them: It was not. Me: That would have been epic. Them: That's my email noise. Me: Yeah, plenty of time has gone by. You should have received a response by now, and we know he's not the best communicator, but he does seem to respond quickly when you call him out on it. Them: Yeah, he's like a space cadet, I think. Me: Yeah. So you just respond. Them: Also, we got, uh, the lady from the bank messaged us on Monday saying that underwriting asked for more, so she applied apparently like Chase has this thing where if you're requesting under $250K, you can just apply like with, with nothing for a loan if you're like a business loan. Me: Mm-hmm. Them: Because we're Chase customers, like they can see all of our bank accounts and stuff, but they asked for financials, so she sent over our, uh, Our W-2s and— or not our W-2s, she sent over our personal tax returns and the business tax return. Me: Yep. Great. Them: So we're waiting to hear. More from that also. Me: What are you asking for? $125,000? $150,000? Them: $150, yeah. But Nikki and I, like, I didn't even realize. So we have like $30,000 in our savings, and then I thought that when we opened my credit card when we were opening the salon, they only gave me a $10,000 limit on it. Now it's up to like $40,000. Me: Yep. Them: And Nikki's is similar, so I didn't even realize. We have all that. Available. Through our credit lines. Um, I still want the loan. Me: Well, yeah, you sure should. You're going to be paying, what, 7% interest on the loan? You're going to be paying 28% interest on your credit card. Them: Yeah. Yeah. Me: Absolutely do not use your credit cards for that. Them: Yeah. Me: The alternative is, if you had to get creative, you guys could get another Chase business card that has 12 months of no interest if you think you guys can pay that off in the next year or a big chunk of it. Them: Mm-hmm. Yeah. Mm-hmm. Me: If we need to get resourceful, that's another option. Them: Yeah. Me: I've done that multiple times. Just got a no interest for 12 months, but I pay it off before those 12 months expire. Them: Yeah, we talked about that too, but we're just waiting for the loan info first. Me: Yep. Exciting. Them: Also, I'm leading a team building thing. That everyone is so excited about. Sorry, there's something in my eye. It's like blurry. We're gonna Mod Podge dried flowers onto pumpkins. Me: Okay. How did this come about? Them: I made them a few years ago and I was like, we should do this for the salon. And then this year I was just like, fuck it, like we're doing it. And then it turned into a bunch of the girls were like, I wanna What? I want to go with you when you pick the pumpkin. So now like a bunch of us are gonna go pumpkin picking and then bring everything back to the salon and Mod Podge pumpkins. Me: Yeah. Oh, that's a great idea. Them: Yeah, it'll be fun. Me: Yeah. Them: And it's relatively inexpensive. Me: It'll be worth it. It's a good time. It's smart. Them: Something before the crazy holiday season starts. Me: Yeah. Them: And we don't have time to do anything. Me: How would you say the synergy in the salon is right now with everybody? Does it feel pretty clean? Is there any kind of debris stacking anywhere? Them: No, I think everything's really good now. Me: Okay. Them: We've been just getting like a lot of nice feedback from the team. Me: Mm-hmm. Them: After the whole. Fiasco. Me: Yeah. Them: Last week. Me: That's pretty much died down completely. Them: Yeah. Mm-hmm. Me: Okay, good. Them: That's it. I have nothing else to talk about. That was all. Me: When you sit down to shoot your video on Friday, walk me through the process that you're going to follow to do that. Them: I mean, I'm gonna Like the process when I sit down to film or like prior to filming? Me: Like, you're gonna shoot at 10 o'clock, it's 9:45, what's, what's going on? What are you doing? Them: Uh, well, I Would hope. That I already. Like what I did last time was I kept, when I was in my car, basically I would like talk it out and record it on WhisperFlow and then I put it into Claude and I was like, just clean this up for me. Um, And then I would talk that out and then I I had like Claude just pick out talking points so I could keep my flow. Without having to like memorize it. Me: Yep. Them: Uh, so that will be done. Before I sit down. Me: Okay. Them: And then I don't know. I'll just do it. Me: What do you, what do you think that process will be like? Them: I mean, making sure the lighting's right. Um, if it's the ones with the graphics, I need to have like the whole setup on my Computer for like the screen share ready to go. Me: Mm-hmm. So on those videos, because there's a screen share, it gives you Them: Uh, Me: You can pause in between the intro and the screen share. And whenever you're screen sharing, it's really easy to do edits there because your image is just a small square on the screen. Them: Mm-hmm. Me: And so it won't be so visible as if I'm full screen and I, and I do an edit. Them: Okay. Me: Right? That makes sense because if I'm full screen, you can see if it's like a little jump to something different. Them: Yeah. Mm-hmm. Me: You know, and you won't really see that. Them: Do you think I should do that on like Loom or something? Me: Yeah, you can use— Loom's a great source for that, for sure. Them: Okay. Me: I use Screen Studio. It's, it's, it's— I love it and hate it at the same time. I think in terms of like presentation and editing and all that, it's great. Them: Okay. All right, you're not really selling it to me. Me: There's just something with the software where I have to restart my computer if I use it for a little while. It just starts slowing everything down and it takes a really long time to export the videos. And when it's exporting, I can't do anything on the computer. Because it just— I don't know if this is just mine or if that's how it is, but that's just been the issue I have. But it's not a big enough deterrent for me to choose a different software. Them: Oh. Uh-oh. Mm-hmm. Okay. Me: Because Loom— Loom, well, you can download the video from Loom, right? Like, it doesn't necessarily take them right to Loom when they click the link. So if that's the case, yeah, Loom will be fine. Them: Yeah. Mm-hmm. Okay. So I'll have Loom set up. Me: Mm-hmm. But if I'm doing an intro, right, it's like, hey, you know, in this video we're going to go over the pricing calculator for how to price out your services in when you're selling wedding services. So let's dive in. And now I can pause, right? Now I can sit here and I can open up my screen share. And I can get this stuff ready and I can look over the visual, remind myself what I'm going to say, and then I can just pick up right there and say, okay, so here's the pricing calculator and here's how I've defined the different prices. And now I can go into And if I screw up the intro, I can just restart. I'm like, all right, that wasn't right. Okay, here's the pricing calendar, and I can just keep restarting from that point that I cut off from. Them: Okay. Me: That's gonna be the one thing you're gonna wanna be clear of is if you are doing edits where you're doing a delivery, just being very clear on where you— the last— where the last edit was. 'Cause if you forget, you're gonna have to reshoot the whole thing. Them: Yeah. Yeah. Me: 'Cause you need to make sure that it's a continuous conversation. But I would shoot for If you have 3 places that you break, it would be in the intro. Into the actual teaching segment. Them: Mm-hmm. Me: The teaching— so the intro would be one segment, the teaching segment would be the second, and then the close would be the third. Them: Okay. Me: And so you could finish that tape, that teaching segment. whatever reason you need to pause and then go into the close. Which can just be as simply, you know, in the next video I'm going to go over XYZ, see you over there. Them: Uh-huh. Me: Those are kind of shoot for that. If you start doing a lot of edits in between, you know, if you're doing the teaching segment and you got to edit that multiple times because you keep like You're not liking the delivery, for one, we're probably just going to reshoot that video anyway, just get through it. Them: Mm-hmm. Yeah, yeah. Me: That's what's important is I get to the end. Them: Mm-hmm. What if it's really good though? Me: If you feel like you're nailing it, Kelly, then just keep shooting the videos, like finish the course. Them: Okay. Me: Okay. I trust that you can, that you have enough self-awareness that you know if your delivery is on point. Them: Yeah. Me: You got good energy. You're sequential in your teaching. You're concise. You're giving good stories when relevant. You're adding some emotional textures to it. Them: Mm-hmm. Me: There's no word fillers, which there wasn't in the last video that you sent. So if you're like, no, I nailed that, okay, next, next, next, and just get it done. But if it's choppy and you find yourself doing a lot of edits, which might happen, then just get to the end. Them: Okay. Me: Get that repetition out. Like, okay, that was messy, I did it. If I were to do it again, it would be much better. Them: Yeah, yeah. Okay. Me: Wait, what? Having a mentality of this is good enough is key, but we also need to make sure it hits that minimum standard of good enough. Because good enough is a high standard. When you're shooting videos. Does that make sense? Them: Yeah. I just feel like good enough is not good enough. Me: Okay, then make it great enough. Make it excellent enough, whatever word meets the standard that you want to hold. Them: Mm-hmm. Me: But we don't want it, we don't need it to be like better than it needs to be. That's what I mean. It's like if this hits the standard, then move on to the next video. Don't try to make— don't spend more energy trying to like fine-tune these little minute details that is irrelevant to the experience of the person watching. That's just like satisfying your own. Them: Mm-hmm. Me: Challenge that you're having with the video. Does that make sense? Them: Yeah. So you feel like not every video needs a visual? Me: No. Them: Like, no? Me: Not at all. Some videos, some videos will just be an explanation. Most of your videos are going to have a visual. All those slides are all individual videos that you talk over, so it's good to have a visual, and it might just be something that you bring on. Let's say it's a 6-minute video and the visual is up for 2 of those 6 minutes. So you have your intro, you're explaining, you pull the visual up, you give the explanation, the walkthrough of that visual, then you kill the visual and you go back to full screen and close out the conversation. Or you can just close it out with the visual up. Both work. Them: Mm-hmm. Okay. Okay. Me: Yeah. And we get this thing to where it needs to be, this is something that you could sell for a good amount of money. And on the back end, you can help people implement that in their salon. Them: Mm-hmm. Me: And that's where the higher ticket, higher ticket services come in. I think how much additional revenue, just revenue, not profit, does wedding services bring into your salon every year? Do you have like a ballpark number there? Them: I mean, I would say at least probably $50 grand. Me: 50, like 5-0? Them: Yeah. Me: Okay, so Them: With the amount that we've done this year, yeah, definitely. Me: If I were to say, Kelley, I can bring $50,000 of revenue into your salon this year. But you have to pay me a certain amount of that in order for me to bring you that $50,000. How much would you pay me for that $50,000? Them: You're asking me? Me: Yeah. Them: I have to pay you a certain amount of it, like you're a co-owner of it? Me: No, like if I was like, I have, I have a revenue stream that I can bring into your business, it's your revenue stream. It's going to bring in $50,000 of revenue into your business, but you have to pay me for the revenue stream. You have to give me money for me to hand it over to you. How much would you pay me for that $50,000 revenue stream? Them: Oh. I would say no more than $5,000. Me: Okay. Them: But preferably less than that. Me: So that gives you an idea of what somebody would pay. You. To help them implement that system. Them: Mm-hmm. Me: How would you feel if somebody paid you $5,000 to work with them over 2 to 3 months to implement this service into their salon? Them: I would feel great. That would feel great. Me: Yeah. That's what you're setting yourself up for. Them: Mm-hmm. Me: Because once you, once you provide education to people around something specific to implement, most people can't implement it well. They need help. Them: Mm-hmm. Me: Even if they get it up and running, it's, it's, you know, they don't have your experience and expertise. They don't know the mistakes that they're making. Them: Yeah. Me: Right. And you can only do so much with a digital course. Them: Yeah. Me: It's an interesting mindset, right? Like, You would only give me $5,000 for me to give you 50. Them: Yeah, because you don't— that would— I'd only be getting $45,000. Me: But without it, you get zero. Them: Yeah. But I need to make profit on it. Me: Yeah. You know who Chris Voss is? He wrote that book Never Split the Difference. There's a lot of content on negotiation. He used to be an FBI negotiator, so he's transitioned into sales and like how to negotiate. And one of the exercises they do in their workshops is you have— they put people into pairs. Them: Mm-hmm. Me: And one person has a $10 bill. And The exercise is how much they're willing to split. That $10 with the other person. Them: Okay. Me: And how many people? would rather take $0 of that $10 than give up more than they wanted to give up. Them: Yeah. Me: Right? So if the person was like, I'll give you $9 for that, for that $10, so one person would get $9, the other person would get $1, and the other person was like, no, I'm not doing that for a dollar. Them: Mm-hmm. Me: It's like, well, if you don't do it, you get zero. I'd rather have zero. Them: Mm-hmm. Me: Makes no sense logically. Them: Yeah. Me: Why would you take zero over one? Them: Mm-hmm. Me: And so just kind of understanding that psychology in people, it's illogical a lot of the time. But that's what we'll find when we price things out is like, what are people open to paying for this? Them: Mm-hmm. Me: And really sell the return that happens. When they do. Them: Mm-hmm. Yeah, I have to figure out how to, because we switched. Um, Like booking systems. Me: Mm-hmm. Them: From when we first opened. To now. So I am trying to figure out how many weddings we had in that first year versus this year. Just to have like, like, this is like we did 5 weddings when we first opened. Now we're doing 20 weddings a year, you know what I mean? So like the system worked. Me: How many years you guys been doing it? How many years you been doing wedding? Them: Or 4. Me: I think we should 100% have that visual in there, so for, um, social proof. Them: Yeah. Me: Before you even go into the training and that opening, hey, here's what it's going to be about. Here's kind of how this service has grown inside of our salon. In year 1, we started with 5, we brought in this much. Year 2, year 3, year 4, we're in year 4, we're on pace to hit this number. Them: Mm-hmm. Me: And so this is The impact that it could have on your salon, the benefit of what I'm teaching you here in this course is you're not going to have to make the mistakes that we made in year 1 and year 2 that cost us a lot of revenue. You're going to learn the system that we're using now that's bringing in this much. Them: Mm-hmm. Mm-hmm. Me: And so that's a ton of value. And so we definitely want to make sure that part is in that first video because that's going to get their buy-in like, oh shit, hell yeah, I can bring this much money into my salon and I don't have to do this 2-year learning curve. Now they're making money and saving time. Them: Mm-hmm. Mm-hmm. Me: That's what people buy. And I'll put that— Claude, make sure you extract that specific piece and so we can put it in Kelley's dashboard. Them: Is Claude in the room with you right now? Me: Claude's always in the room with me. Them: When I was coming up with my brand colors yesterday with Claude, I was like, I really love the Claude orange and the beige that you use. What's the codes for those? But then I ended up not using it because it was not— it didn't blend with the rest of everything. Me: Mm-hmm. Yeah. Them: But I was— I had fully intended to incorporate Claude Orange. It's just a little too orange for me. Me: Mm-hmm. It's a little too orange, and I get that. Them: Yeah. Mm-hmm. Me: Did you have any takeaways from my voice memos I sent last Friday around when I was shooting a module? Them: Yeah. Me: What was it? Them: That. I need to not. Procrastinate. Me: Anything around the actual process though? Because that's what I was wanting you guys to feel into was like, this is what's happening in real time as I'm doing this. Them: Mm-hmm. I mean, a lot of what you were saying I didn't fully understand because I've never done that. Me: Mm-hmm. Them: But for me, it was just like, okay, Arvin's having all of these issues and he's still doing it, and meanwhile I'm like, can't find what wall to sit in front of. And I'm like letting that prevent me from doing it. Me: Yeah. Well, I mean, the reason I brought up that accountability piece to Nikki was I was sitting on this module for weeks. For weeks, it was just like on my plate, you know, I just— that mental load of knowing you need to do it and it's not getting done, how that just weighs on you. Them: Mm-hmm. Me: And then I just, I went in the membership and I was like, hey, this module's coming out on Monday. So I just created accountability for myself. Now I have to get it done. Them: Mm-hmm. Mm-hmm. Yeah. Me: I can't wait on it any longer. And so that, that's what created the shift for me energetically to just fucking do it because I wasn't just doing it. Them: Yeah. Me: with when I was just accountable to myself. Them: Yeah, I think that's honestly why. Yesterday I was just like, I'm Because I made the Instagram, but like I said, it's private and like only Nikki followed it because she like, I guess it came up on her feed or something, but I was like, I don't want anyone looking at this yet. Me: Yeah. Them: And it just had a bio and then it kept coming up on all of like the employees' feed and they were like, Kelly, I think someone stole your identity. And I was like, no, that's me, that's my— And then I was just like, okay, I just have to fucking do this because now everyone's questioning it and they're like, like, what the hell is this thing? Me: Yeah. Them: And I knew it was coming up on people's, like, people you may know. So I was just like, I'm just gonna fucking do it. Me: Yeah. Them: Yesterday I unveiled it. Me: On which platform? Them: Instagram. Me: Your team? To your primary Instagram? Them: No, I made like a separate Instagram because like it's— I just feel like my The Good Hair Witch It doesn't fit the new brand, you know what I mean? Me: Sure. Them: Like The Good Hair Witch would like my hairstylist page. Me: That's what your audience is. Yeah. Them: And Like, I just want this one to be like me. But then have different, like how Callan has like Like she's herself, but then she has different like courses with different names and like that's what I want to do. Me: Yeah. Them: Or like different modules come out and they all have a different name. Like, I don't want to be— I don't want it to be tied to The Good Hair Witch. Me: Okay. It's where your audience is though. Them: Well, I am like, I'm still Like cross, like I'm promoting. A new page on my. Hair page. Me: I would still plan to pitch this first course on both pages in the beginning. Them: Oh yeah. Me: Okay. Them: Mm-hmm. Me: All right, cool. Them: But I just think it needs to I tried to change my name years ago. I did change my name to just my name on Instagram, and then everyone got mad at me and they were like, your name's iconic, you need to change it back. Me: But you no longer feel aligned with that name? Them: No. And I didn't then either, and I told everybody that. Me: Then change it. What do you want it to be? Them: My name. Me: So change it. Them: Well, that's what I did on my separate Instagram. Me: It's your brand. Oh, okay. So the new one is your name? Them: Mm-hmm. Me: Okay. Them: Because it's a separate brand. Me: Mm-hmm. When are you going to go public with it? Them: What do you mean? Me: Didn't you say you turned it to private? Them: No, it is public now. Me: Oh, okay. Them: Mm-hmm. Me: Okay. Them: Yeah, and I made 2 posts. I posted them and then been following people, getting followers. Promoting it on my page. My staff keeps reposting things for me and Just trying to build it. Again. Build another brand from the ground up. Me: It's just We're just Kelley_cover. Them: Kelly_a_cover. Me: There you are. Them: I just launched it. Me: Oh, you got 41 followers already, already. Them: I, I just launched it last night. Me: What? Oh. Them: So. Me: Let's get you to 42. All right, let's see what this first one is. Love. Okay. So you position yourself as a salon owner on this. Them: Mm-hmm. Me: Cool. And does it feel overwhelming for you to have 2 accounts, or are you slowly fading off the old one and this is going to be transitioning into this new one? Them: No, I don't think it's overwhelming. Me: Okay. This says prompt yourself pointing down. What is it supposed to be pointing down to? Them: What have you been pointing down? Me: There's an arrow after prompt yourself that points down. Them: Oh, that's gonna be the name of the One, like the first. Or I guess that's— well, no, I told you that's like the brand prompt yourself. Me: Okay. So is the link going to go where that arrow is pointing? Or is the arrow part of the brand? Them: No, it'll— the link will go there, but I guess right now it's just pointing down to the, like, the feed. Me: Mm-hmm. What we could do. Let's just have Claude create a really simple landing page that's a waitlist. Them: Mm-hmm. Me: And just describe the course that you're building out. And if you want— if they want the details when it's released, put your info in here. That way there's a link. Them: Mm-hmm. Okay. Me: And an established business that's happening. Did you set up a separate LLC for all this, or how are you setting up the business side? Them: No, I didn't set up an LLC. Should I do that? Me: Yes. Them: Okay. Me: Have this be a separate business entity so it's just running under, under you. Them: Okay. And it should just be my name? Me: You can call it, yeah, whatever you want. You can, you can be, you know, Kelley_cover Enterprises DBA, prompt yourself, and prompt yourself can be the DBA that you're running under the LLC. Them: Okay. Me: I know Nikki just set her LLC up last week, so she has the process. She did it pretty quickly. Them: I mean, I set the LLC up for the salon, so. Me: Oh, okay. Yeah. Yeah, I'd set that up, set up a Them: I just was not sure, like, what I should. Name it under, you know what I mean? Me: Yeah. It's just a preference thing. Mine's Arvin Anderson Enterprises LLC, DBA Momentum LLC. Them: Probably just keep it my name. Me: Yeah, I do that instead of just a business checking account. That way, just when we start driving revenue, it's going into its own dedicated place. Them: Okay. Me: Mm-hmm. Them: Should I do that now or should I wait? Me: I do it now just so it's in place. Them: Until I set all this other stuff up. All right. Okay. Me: Chase charges you $15 if you don't have a minimum balance in there, or if you don't have a certain amount of ACH transfers going in. I do all my business banking through Relay because it allows me to put everything in the buckets. Them: Okay. Me: Did I show you that? So did I show you that setup before? Them: No. Me: I'll show it to you. Them: Also, now that my son's driving, I have so much more time to do social media shit. Me: Yeah. Yeah, you feeling that extra time immediately? Them: Yeah. Me: It's good, isn't it? Yeah, I had another client of mine that had a, uh, when her daughter turned, I think 17 is when she finally got her license, and, you know, she had to take her to school every day her whole life because they didn't live within a school bus district. Them: Mm-hmm. Yeah. Me: She's like, oh my gosh. The change, the immediate change of my lifestyle that she's driving herself to all her places now is just very significant. Them: Mm-hmm. Yeah, my son goes to school. I lie about our address. Me: Yeah. Yeah. Them: Send him to a charter school, so I have to drive him. Me: Mm-hmm. So the way this works, whenever money comes into the account, it goes right into business checking. And then I have these set up. Them: What is this called? Relay? Me: Mm-hmm. Them: Interesting. Me: So there's no charge for your accounts. You can open up as many accounts as you want. So as soon as $1 hits this account, it immediately disperses to these other 4. Taxes, 55% goes to payroll, 15% goes to operating expenses, 15% goes to owner's draw. Them: Okay. Okay. Me: And that way every dollar that comes into the business goes right into its dedicated account. Dedicated bucket. Them: That's cool. Me: So you, you know that. All your money is where it needs to be. And now it's like, so for the taxes account, I have taxes. Attached right to the, my IRS account. And so I just transfer money right out of that, right into the IRS. Operating expenses is connected to my credit card. So I just, when I pay my credit card, it comes out of this account. It's attached to this account, so when I do payroll for myself, it pulls from that account. Them: That's cool. Me: And this, this transfers to my personal banking account. So if I got to transfer money into that account, it transfers in there. Them: Yeah. Yeah. I feel like we should have this for the salon, but I don't think that would be possible. Me: Oh, you can definitely do it. It, uh, it's a, it's a book called Profit First where I learned the mentality behind it around just, just putting it, having a waterfall of your money as it comes into your account so it has a dedicated place, and its mentality was profit first, meaning that you pay yourself first, because most business owners like pay all their expenses and then just cross their fingers that there's enough left over for them. Them: Mm-hmm. Me: You guys are on payroll, so you're not doing that. Um, but that for me is kind of like, you're, yeah, you're on payroll. Them: No, we're on payroll. Like for the salon? Me: Yeah, you're on payroll. Them: Oh yeah, we are. Yeah. Me: Yeah, most, most business owners are LLCs, and a big chunk of them just have like their personal and business funds running out of one account. Them: Mm-hmm. Mm-hmm. Me: And, you know, they're just hoping that there's enough money at the end of the month. Them: Yeah. Me: Versus breaking everything down on a percentage basis and making sure that there's money where it needs to be. Them: Mm-hmm. Me: And now if I was looking at this and it was like, okay, I got this $500 purchase, I'm like, but I only got $372 in the owner's draw, so I can't buy this right now. Them: Yeah. Me: Otherwise I got to pull money out of taxes or something else that, that money is not available, it's already spoken for. Them: Yeah, this is cool. I like this. Me: Shoot you over a link for it so you have it. Them: Thank you. Me: But yeah, I've been loving that system. Set up the LLC first because you'll need that in order to open the account. And again, there's no cost to it. Them: I can do that. I could probably do that today. Me: Mm-hmm. Who do you, who do you use for a payment processor? Them: Well, I can do it. At the salon? Me: Uh, you actually have to set— you'll have to set up your own with the LLC, so we'll set up the LLC, the checking account. Them: Yeah. Me: And then you can set up through Square or Stripe. Which would just be their payment processor. Them: Okay. Me: So when we, when we create the landing page for somebody to buy the course, Stripe or Square will process that transaction and then put the money into your account. Them: Okay. Me: So we'll do that third. Them: Okay. Me: I think that should be all you need to set up. Okay. It's becoming real. Them: I'm getting anxious about this. Like excited, but also terrified. Me: Mm-hmm. What's scary about it? Them: I guess. Like failure, but Me: Um, Yeah. Them: I just will not let it fail. Me: As long as you stay consistent with what you need to do, it won't. Them: Yeah. Me: Just, you just got to be able to get through the time where it's just you're limited by your own skill set. And it may not— your skill may not match the standard that you want to hold for it, and we just have to be okay with that until the skill catches up. Them: Okay. Me: Like, same thing with doing hair, right? Somebody comes into the salon and they're a new stylist, like they don't have the confidence that they would like to have because their skill isn't as good as everybody in the room and they want to get it there. Them: Mm-hmm. Me: They can either get in their head and be like, I'm not any good at this and quit, or they can just stick with it and keep practicing and keep doing the reps until they get to a place where like, oh shit, okay, this is actually comparable. Them: Mm-hmm. Me: All right. Checkpoint. Same thing here. Them: Okay. I have a lot to do. Me: Is there anything happening operationally with the salon? Them: You said? Me: Or are you good to go with all of those pieces? Them: What do you mean? Me: Any kind of operational challenges that you're facing right now? Them: Not really, no. Me: How's the relationship with the accountant? Them: Oh. Um. I mean, it's been fine since I figured all of that. Stuff out with them. Me: Okay, are they sending you the communication that you need? Them: Mm-hmm. Me: Okay, good. How are things with you and Nikki? Them: Good. Me: Is there any— Them: I feel like we don't see each other that much. Me: Hmm. Well, we have our group call next week. Them: Mm-hmm. Me: What would you want to address in that group call? Them: I feel like we need more. Like founder days together, but also like she's gonna be moving and stuff, so. Me: Hmm. Yeah. Still have time for things. Them: I don't want to like demand. Hang out with me. Me: Yeah. Them: When she's moving. Me: Yeah. Yeah. Yeah. Them: And also trying to film her videos. Me: Yeah. So you're just wanting more quality time outside of the business? Them: Well, yeah, I mean, we always end up talking business stuff. Me: Yeah. Them: Anyway. Me: It's natural. Them: But I just feel like we literally, like I saw her Monday for the team meeting. And I'm probably not gonna see her again unless she comes in tomorrow at some point, so Me: Mm-hmm. Them: I don't even know. I don't know. We just have our call together. That might be the only day I see her next week too. Me: Oh, interesting. Hmm. Them: I didn't even realize like how little we've been seeing each other in person. Me: Okay. Yeah. Does that feel good for you? What does that bring up for you? Them: I don't know, I think it's just like I mean, it's weird because we— it doesn't like— it didn't— it doesn't feel like that unless I actually think about it because we talk all the time. Me: Hmm. Yeah. Them: But we do need to like Hang out. Me: Okay. Yeah, I like that. It's important. Them: As friends. Me: Anything else? Is there anything else you're observing that you want to bring? I think she's doing okay. Them: I feel like the Whole like Olivia beta. The like coup against her. She's trying to. Get over it, but then things keep popping up. Like yesterday she told me a local salon owner— well, 2 local salon owners, their partners like haven't spoken to her since then. Me: Yeah. Them: And they're very like Liberal. Political-minded. Me: Mm-hmm. Them: People, so. Yeah. Me: Yeah. I mean, I'm happy this is happening for her. It's like you, you ask for resilience, life gives you something to build resilience around. Them: Mm-hmm. Me: And so that's, that's the lens I see this. through for her. Them: Mm-hmm. Me: This is an area of development that she's needing and asking for. Them: Mm-hmm. Me: And so life gave her something really challenging, something that would have been very challenging for her a year ago to navigate now. And although she is having some little dips here and there, she's actually holding herself quite well through it, from what I'm seeing. Them: Mm-hmm. Mm-hmm. Me: And it's giving her a really strong reference point of like, okay, I can navigate these without it. Taking me out. Them: Yeah. Me: And so that's, yeah, those are some imperfections. Of course, there's going to be some ouches that continue to be felt, but how she navigates that moment. after. That's what— that's the reflection of the work that she's been doing. Them: Mm-hmm. Me: But it's always good to be able to see each other in that, you know, like I see the ouches that these— this ongoing communication is having, and I also see how well you're handling it. Them: Mm-hmm. Me: I like that. Those 2 statements right there can have significant impact on somebody because we rarely think anybody understands our experience. A lot of times they don't. But when somebody can just give a very simple statement to see them Them: Mm-hmm. Me: Significant impact. That's just the primary skill that you and Nikki need to develop as leaders, because leaders need to be seers. Them: Mm-hmm. Me: You bring that gift to each other. to your team. Them: Mm-hmm. Me: What would you want to be seen in? What's something that you think that you're, you're doing well or navigating skillfully that maybe you don't think anybody notices? Them: I feel like this whole thing with The Like trying to find a new location. Me: Hmm. Them: I've been handling most of that. Uh, Like the, like front desk. Stuff. Like the training of this new Um, the new desk girl. An assistant. I've been working on Like that whole process. lot. With like, I've been making more Loom videos. Me: Mm-hmm. Them: And stuff for. The training. Um, but I would. I do feel like I need to do more training. Like technical training with staff members. Me: So if Nikki were just to— she comes in tomorrow and she says, hey, Kelly, I just want you to know that I see how much time you're putting into this space and how much responsibility you're taking for it. And I need you to know that. If it feels like I'm just kind of hands-off on it, it's because I trust you to do it. Them: Mm-hmm. Me: How would that feel if she said that to you? Them: I mean, good. Me: Yeah. Hmm. So it doesn't always need to be like some, you know, huge significant event. But those little statements of just like, if there's any question of you being unappreciated or unacknowledged around certain things, even though it's not why you're doing it. Them: Mm-hmm. Mm-hmm. Me: But we can sometimes be doing a lot towards something and be like, hold on a second. I'm doing a lot of work here and it doesn't seem like anybody notices. Them: Mm-hmm. Me: The moment a thought like that pops up, it comes with a resentment. Them: I feel like, like Nikki always knows all the shit that I'm doing, but like the staff doesn't. Me: But that they're not— it's not their job to, right? Them: Yeah. Me: They're, they're the staff. They're not the seers. You are. Them: Mm-hmm. Me: It's like being a parent. Like, think of how much you pour into your child, especially in the first 10 years of their life. They have zero awareness. They have zero awareness of what you do, you know? Them: Mm-hmm. My son still doesn't. Me: Yeah. Yeah. I, I have this— I've had this conversation numerous times with Driver around appreciation, and he just doesn't have— he's, you know, almost 7, he just doesn't understand, like, comprehend it yet. Them: Yeah. Mm-hmm. Me: You know what I mean? But it's every now and then be like, can you, can you see, can you acknowledge how much we do for you, boy? Jesus Christ, we do a lot. Them: Yep. Yeah. Yeah. Wait till he's a teenager. Me: But he's the child, we're the parent. Yeah. Yeah. Them: I can't even. Me: I just read a small little meme today that Them: I can't even get a thank you out of my son for buying him a car. Me: Yeah, that's challenging. Yeah. But I mean, employees are— it's a similar experience. It's like parent to child. Them: Yeah. I mean, I feel like too, after the whole thing that happened last week and like how the team reacted, that's like a good, um, Like it's a good enough show of appreciation to me. Me: Yeah, I mean, that shows you their buy-in to the team, their loyalty, their care for you, the way that they just immediately wanted to protect you guys, stand up for you. That speaks miles to the relationship you've created and invested in. Them: Mm-hmm. Mm-hmm. Yeah. Me: What do you think is the best way? To teach somebody? How to see someone? acknowledge them. In ways that we all desire to be seen in. Them: Teach someone. To see. Me: So if we take the example of Your son's like, I'm struggling to get him to say thank you. If you really wanted to like teach him and build that in him, what's the best way to do that? Them: I mean, I just yell at them. Me: I mean, that's what we mostly do, right? It's like the constant reminder, say thank you, say thank you, say thank you. Them: Uh-huh. Me: But then that makes him dependent on being reminded. Them: Yeah. Me: So what's a A better approach there? Because what do kids do with their parents? In terms of behavior. They model it, right? Them: Mm-hmm. Me: And model their parents' behavior. That's what they're observing and they're watching you behave. And then they're like, okay, that's how I'm supposed to behave. Them: Mm-hmm. Me: So if we want more appreciation, we show more appreciation. We demonstrate the behavior consistently. Them: Mm-hmm. Me: So it's not just a reminder, he gets to witness you do it consistently, like, oh, okay. She tells me to do it because that's what she does, so she must be doing it for a reason because my mom makes good decisions. Them: Mm-hmm. Me: Same thing with your team. It's like you want to be seen in something, continue to see them. And eventually, you know, some of them will reflect that back to you. Them: Mm-hmm. Me: Not all, but some will. You model the behavior. that you believe in. And it gets reciprocated. Just don't do it with the expectation for it too, because then it kind of defeats the whole purpose. Them: Mm-hmm. Me: Okay, well, that's a lot to work off of today, huh? Them: Yeah. Me: Okay. Them: No. I also have to do payroll today, so. Me: All right. Full day. Let's get it going. Them: Yeah, and we have that cozy call. Me: You're getting it. It's good to be in the energy of busy. Them: Yeah. Me: You're more productive in that energy. Them: Agreed. I know, I was just saying. Me: When you have a lot of time. Them: Because it— I mean, the weather's not bad today, but the past couple days it's been like cloudy and like windy and very like fall. Me: Yeah. Them: Feeling. And I was like, I was like, today's— to my boyfriend, I was like, today's a perfect day to just like sit on the couch all day and like watch TV and eat popcorn. And he was like, yeah, but you know that if we did We would be like, we're wasting our lives, we're wasting our day. I was like, you're right. Me: Yeah. Yeah. That's tough to enjoy on a Wednesday. All right. Well, I'll update your dashboard. So you got what we talked about in here and then send me some voice memos with questions. Time block out Friday to shoot some videos. Them: Yeah. Okay. Me: And then message me what time that's going to be, and then I'll check in with you and make sure you're doing it. Them: Okay. Okay, all right. Me: Okay. Okay. See you next week. Them: All right, bye. Me: Bye.